Half of B2B buyers rank trust above price. Click here to learn how to earn trust early and turn interest into deals.
Home · Case Study · Blu WirelessShaping Share of Voice Blu Wireless is leading a new era of high-speed connectivity, disrupting the market with its ultra-fast and seamless 5G mmWave solutions. Specifically engineered for the world’s emerging connectivity needs, Blu...
Home · Case Study · SocuraStand-out Cybersecurity Stories Socura is a London-based firm which works to make the digital world a safer place. Socura’s Threat Detection and Response managed service (often referred to as MDR) helps organisations detect any advancing...
This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.How much does a PR campaign cost? This is a question many have asked and will continue to ponder, but nobody will...
What makes a PR campaign successful? We can reveal there is no secret magic ingredient – a good campaign is a well-planned, strategic campaign. Of course, you do need fresh, engaging ideas for a campaign to take off but by covering some of the basics in this article,...
Planning on writing a couple of articles, whizzing them off to an industry magazine and thinking your PR campaign is complete? Mention PR to the uninitiated and they may just associate the word with news articles and press interviews, but there is a little bit more...
From recruitment to raising brand awareness – a great PR campaign can help your business in many ways. In the B2B world, PR is a fundamental part of your overall marketing strategy and shouldn’t be overlooked when it comes to allocating your budget. Here are just some...
Home · Case Study · ITPEnergisedA Strategy For Standout Success Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert...
In order activate your communication strategy you need marketing assets which serve up your messaging to your target audience – seems obvious doesn’t it? But, if you have any legacy material, which is not on-message, you really don’t want it used by sales or...
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps: 1 Set a baseline The best foundation for any strategic PR plan is a firm...
Showcasing the value of your products and services is a critical aspect of PR campaign planning. PR campaigns that demonstrate value help your prospects stay engaged as they move down your sales funnel, closer to making a purchase. The campaigns that do this most...
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