ITPEnergised

B2B PR Case Study - energy & environment
ipte environment pr case study

BACKGROUND

Founded in 2013, ITPEnergised is a world leading consultancy providing energy, environmental, engineering, technical advisory and renewables asset management services on thousands of projects at all scales, in more than 150 countries.

ITPEnergised ITPE logo

Problem

Lack of clarity and consistency in marketing communications with energy and environment target audiences

With an ambitious and visionary Managing Director at the helm, Jonny Clark was focused on growing the business but recognised that to do so, there were aspects of the business that required attention.  Particularly, the absence of a clearly defined communication strategy meant that there was a lack of consistency across the organisation when communicating with its target audience both in how it differentiates itself and why customers should care.

envrionment pr and communication strategy to stand out
With a rapidly growing market and competition fierce, it became clear that a more targeted and focused approach to its marketing and communications was needed to ensure ITPEnergised stood out from the crowd and were in the best possible position to deliver against their growth objectives.

SOLUTION

Communication strategy,  stakeholder research and B2B PR campaign planning

Through the facilitation of its Messaging Lab workshops and in-depth engagement with the senior leadership team, EC-PR developed a communication strategy which included five key components:

1 the value proposition;
2 industry prioritisation;
3 target personas;
4 positioning statements
5 and messaging.

This strategy now forms the backbone, to inform and guide all marketing communications moving forward.

To ensure the communication strategy is aligned with customers’ perceptions, EC-PR also conducted validation research amongst a small group of ITPE’s external stakeholders.

 

Outcome

“Thanks to EC-PR’s support, we now have a blueprint which clearly defines how sales and marketing are going to assist us in delivering the business plan, providing us with clarity as to where we need to invest our resources for greatest impact.  We now feel a sense of empowerment and it has renewed passion and pride in what makes the ITPE brand so special.”

Jonny Clarke

Managing Director, ITPEnergised

More Case Studies

GUARANTEED PERFORMANCE

We are a PR agency with a difference. Being in the right place at the right time. We will deliver feature length coverage in your target press... or your money back

Sign up for B2B PR Insights & Tools

What will I receive? We'll send you regular B2B PR insights, case studies, tools and guides
Follow us and share this:
Share