ITPEnergised Environment PR Case Study

Energy and environment technical advisory company worked with EC-PR to create a blueprint for all their marketing communications with stand-out success

Context

Founded in 2013, ITPEnergised is a world leading consultancy providing energy, environmental, engineering, technical advisory and renewables asset management services on thousands of projects at all scales, in more than 150 countries.

Challenge

Lack of clarity and consistency in marketing communications with energy and environment target audiences

With an ambitious and visionary Managing Director at the helm, Jonny Clark was focused on growing the business but recognised that to do so, there were aspects of the business that required attention. Particularly, the absence of a clearly defined communication strategy meant that there was a lack of consistency across the organisation when communicating with its target audience both in how it differentiates itself and why customers should care.

Approach

Communication strategy, stakeholder research and B2B PR campaign planning

Through the facilitation of its Messaging Lab workshops and in-depth engagement with the senior leadership team, EC-PR developed a communication strategy which included five key components:

1 the value proposition;
2 industry prioritisation;
3 target personas;
4 positioning statements
5 and messaging.

This strategy now forms the backbone, to inform and guide all marketing communications moving forward.

To ensure the communication strategy is aligned with customers’ perceptions, EC-PR also conducted validation research amongst a small group of ITPE’s external stakeholders.

 

ITPEnergised ITPE logo

“Thanks to EC-PR’s support, we now have a blueprint which clearly defines how sales and marketing are going to assist us in delivering the business plan, providing us with clarity as to where we need to invest our resources for greatest impact.  We now feel a sense of empowerment and it has renewed passion and pride in what makes the ITPE brand so special.”

Jonny Clarke

Managing Director, ITPEnergised

environment pr

Environment PR

EC-PR is a B2B PR agency specialising in Technology PR, with a proven track record working within the Energy and Environment industries. Read more about our Environment PR offering here.

 

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