The marketing funnel (also known as the sales funnel, or customer journey) takes prospects from an initial stage of awareness, all the way through to becoming a qualified lead, a customer, and hopefully, a loyal brand ambassador. Along the different stages of the...
Personas – an essential element of impactful communications Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
The decisions made at the outset of your PR campaigns are often those that echo the loudest down the line. The first steps to planning your PR campaign should involve setting clear goals and objectives, tied in to specific business objectives, or at the very least, be...
Over time, brands can lose their distinctiveness. As your brand manifests across more and different mediums, to match a growing business, your brand can become vulnerable to fragmentation and the unifying features of your identity may disintegrate. This can create a...
Stay up to date with the latest insights, case studies, and PR guides.
