The decisions made at the outset of your PR campaigns are often those that echo the loudest down the line. The first steps to planning your PR campaign should involve setting clear goals and objectives, tied in to specific business objectives, or at the very least, be...
Over time, brands can lose their distinctiveness. As your brand manifests across more and different mediums, to match a growing business, your brand can become vulnerable to fragmentation and the unifying features of your identity may disintegrate. This can create a...
Let's examine the role of PR in SalesA well-executed PR campaign plays into all stages of your customer’s journey—putting more leads in your pipeline, nurturing your prospects as they move down through the funnel, and building enough trust to seal the deal.In this...
Home · Case Study · SolstaSolsta shining a light on complex tech For the past 30 years, Solsta has been the optoelectronics partner of choice for its OEM customers seeking specialist knowledge. Light is the theme that links all its customers – whether in the medical,...
Public Relations (PR) is a key component of the full marketing mix, and as part of your overall communications strategy, it’s instrumental in driving brand awareness, recognition, and consideration - ultimately guiding more leads and conversions, whilst contributing...
What will PR do for my business? One of the key questions we often hear is along the lines of “Why do I need to do PR?” or “What will PR do for my business?” and the reality is that there are so many benefits of PR, the list is endless, but we want to focus on the...
Technology has changed so much of our lives, and the field of public relations has gone through the same transformation. There are certain PR strategies that have withstood the test of time, but there are also other web-based techniques that are making waves too. One...
Building a pipeline of potential and future customers (opportunities). How do prospects get to know, like and trust you – it’s through brand building and brand awareness. This is the job of public relations. Getting people into your funnel and keeping them warm, until...
In order to write a b2b press release that editors want to run you need to understand how a press release can add value to your business as well as what editors are looking for. In this blog we give you all the information you need to write strong news material that...
When speaking to our clients and prospects, they often say their business is too complex, complicated or technical to be of interest to the wider public. Or they might say that there’s simply nothing ‘newsworthy’ happening at their company that they could share with...
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