As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
Services articles
Increase brand awareness and employee recognition with a business awards programme
Home · Case Study · ResQGlobal Award Ambitions Achieved ResQ is a leading contact centre with over 2,000 employees across three UK-based sites. The company, which was founded in 2006, helps clients, which include Scottish Power, EE and Vodafone, to grow and nurture...
What is an analyst relations programme?
How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...
What is strategic PR and how is it different from tactical PR?
Our Client Service Director, Liz Churchman and Amir Bazrafshan of the the B2B Brand and Demand podcast, discuss strategic PR: how it differs from tactical PR and how, when planned and implemented properly, it can be used to build B2B brand awareness, engage the right...
Technical PR: Tips for creating content that delivers maximum impact
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
How to choose the right issues to build your brand reputation
How do you select the right topics to help build your B2B brand reputation, which journalists are interested in, and that resonate with your target audience? Here is our 4-step guide to kickstart your media relations in 2023 with a flourish. Listen before you speak!...
e2e-assure Cyber security PR case study
Client background e2e-assure is a managed detection and response (MDR) and security operation centre (SOC) provider that EC-PR has been working with since November 2021.Challenge Cyber security is often considered a ‘dark art’ with some technology vendors focused on...
How can PR help you to scale up a B2B business
If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
How to write a PR strategy for your technology brand
A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
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