The power of perception. Reputation is all about perception. Reputation is how you are perceived in the minds of others. It results from what you say, what you do and what is said about you.What affects business reputation? Words and behaviour. Words - your message,...
Home · Case Study · BCB GroupBCB GROUP CONQUERS THE ANALYST COMMUNITY BCB Group is a leading crypto-dedicated payment services provider, serving many of the industry’s largest clients including Bitstamp, Crypto.com, Gemini, Huobi and Kraken. BCB Group provides payment...
Brand Personality Examples and the Best Brand Personalities for Tech Companies Do you know what a brand personality is and how it applies to your company? It is a crucial part of how your team will speak to customers if you want to see both fast results and lasting...
From new clients to real-life friendships If you work in the business to business (B2B) world, you’ll know that many businesses view LinkedIn as a crucial pillar of their engagement strategy. Companies use LinkedIn to raise awareness, demonstrate their value and...
Want to get more out of your cybersecurity PR? Read what leading cybersecurity media editors say about what turns their heads or turns them right off…
Home · Case Study · AzteQAchieving Clarity Through Strategy AzteQ is a small and dedicated team of IT professionals who put people first. A technology service partner, they help clients optimise their technology investment, maximise adoption and improve...
Not a luxury, but an essential. Why insurtech PR is so important when you’re looking to make headway in the industry.Let's start with a trio of urban legends One of the most common mistakes people make when deciding on how to promote their brand is to assume everyone...
As a insurtech start-up, thinking about your PR at an early stage can pay dividends in the future. Here, we take a look at why There’s a lot to think about when starting up as a new insurtech, and it can be tempting to put ‘soft’ matters, such as marketing,...
As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
Home · Case Study · ResQGlobal Award Ambitions Achieved ResQ is a leading contact centre with over 2,000 employees across three UK-based sites. The company, which was founded in 2006, helps clients, which include Scottish Power, EE and Vodafone, to grow and nurture...
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