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A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps: 1 Set a baseline The best foundation for any strategic PR plan is a firm...
Showcasing the value of your products and services is a critical aspect of PR campaign planning. PR campaigns that demonstrate value help your prospects stay engaged as they move down your sales funnel, closer to making a purchase. The campaigns that do this most...
Besides an agreement to marry, being engaged also defines the act of being ‘involved’ with something or someone. In the marketing world, how engaged your audience is depends on how deeply they relate to your company and how interested they are. In this article we will...
Trust is a precious commodity, developed and banked with your audience over the course of thousands of interactions and touchpoints. The more honesty and helpfulness infused in each of these interactions, the more trust that is accumulated. Until eventually, you’ve...
The marketing funnel (also known as the sales funnel, or customer journey) takes prospects from an initial stage of awareness, all the way through to becoming a qualified lead, a customer, and hopefully, a loyal brand ambassador. Along the different stages of the...
What is newsjacking all about? ‘Newsjacking’ is the process of inserting your brand’s message into breaking news by offering relevant and concise comments. If implemented effectively and timely, newsjacking can help B2B brands achieve broad coverage, including in...
What we mean by a ‘purpose-led’ brand As the notable brand visionary Simon Sinek says, “If you hire people just because they can do a job, they’ll work for the money. The goal is not to just hire people who need a job, but to hire people who believe what you believe.”...
The decisions made at the outset of your PR campaigns are often those that echo the loudest down the line. The first steps to planning your PR campaign should involve setting clear goals and objectives, tied in to specific business objectives, or at the very least, be...
Over time, brands can lose their distinctiveness. As your brand manifests across more and different mediums, to match a growing business, your brand can become vulnerable to fragmentation and the unifying features of your identity may disintegrate. This can create a...
Let's examine the role of PR in SalesA well-executed PR campaign plays into all stages of your customer’s journey—putting more leads in your pipeline, nurturing your prospects as they move down through the funnel, and building enough trust to seal the deal.In this...
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