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Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
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This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.How much does a PR campaign cost? This is a question many have asked and will continue to ponder, but nobody will...
What makes a PR campaign successful? We can reveal there is no secret magic ingredient – a good campaign is a well-planned, strategic campaign. Of course, you do need fresh, engaging ideas for a campaign to take off but by covering some of the basics in this article,...
Planning on writing a couple of articles, whizzing them off to an industry magazine and thinking your PR campaign is complete? Mention PR to the uninitiated and they may just associate the word with news articles and press interviews, but there is a little bit more...
When you think of a London PR agency, you might imagine we’re all like Samantha Jones from Sex and The City – breezing around parties with a cocktail in hand, barking orders at juniors, and generally having a jolly good time. Even if you don’t, here is what it is...
Should you choose to use a specialist PR agency when you’re looking to outsource your PR activities? Yes and no.In this blog, we explore what a specialist PR agency is, and why you might choose to work with one.What is a specialist PR agency? A specialist PR agency is...
From recruitment to raising brand awareness – a great PR campaign can help your business in many ways. In the B2B world, PR is a fundamental part of your overall marketing strategy and shouldn’t be overlooked when it comes to allocating your budget. Here are just some...
One way to grow brand awareness in 2021 will be to produce quality content and put your business, or a person within the business out there as thought leaders in your industry. Producing thought leadership content garners trust, recognition, and secures your...
Now there’s a phrase I hear all the time, particularly when out socialising and I’m asked the obligatory “So what do you do?” That’s when I hear the phrase “Well, there’s no such thing as bad PR”. Frankly, that’s codswallop. There is bad PR. Let me talk you through...
So far, we’ve dedicated January to all things brand awareness, covering the basics in our blog posts, and releasing the awesome, if we don’t say so ourselves, ultimate guide to increasing brand awareness. Now it’s time to dive in a little deeper and get to the more...
“Can brand awareness generate measurable ROI?”, is a reasonable question for any sensible business owner or marketer to ask; no business can afford to invest money on activities that don’t have quantifiable results. Branding and brand awareness can be notoriously...
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