B2B PR – Why business leaders need media profile

B2B PR – Why business leaders need media profile

I believe that business leaders should have a media profile so that their customers and colleagues, current and future, can more easily identify and align with their ethos and, by default, that of the business. This is because, in the words of Simon Sinek, ‘people...
Cybersecurity – Media Training Case Study

Cybersecurity – Media Training Case Study

Cybersecurity - Media Training How to equip spokespeople to confidently engage with journalists Requirement The Mason Advisory Cybersecurity practice awareness campaign has delivered consistent brand visibility and as the campaign gathers momentum, there will be...
There’s No Such Thing As Bad PR. Codswallop.

There’s No Such Thing As Bad PR. Codswallop.

There’s No Such Thing As Bad PR. Codswallop. Now there’s a phrase I hear all the time, particularly when out socialising and I’m asked the obligatory, “So what do you do?” That’s when I hear the phrase “Well, there’s no such thing as bad PR”. Frankly, that’s...
Tech PR: Transport Public Relations

Tech PR: Transport Public Relations

Tech PR: Transport Public Relations As a specialist B2B Tech PR agency, we have a deep understanding of the transport sector and its key trends and challenges — from changes to the way transport investment is planned and funded, through to the shift towards low-carbon...