What B2B Public Relations can do for you and your company
What B2B Public Relations can do for you and your company Public Relations (PR) is a key component of the full marketing mix, and as part of your overall communications strategy, it’s instrumental in driving brand awareness, recognition, and consideration –...
How to identify your target audience sweet spot in three simple steps
How to identify your target audience sweet spot in three simple steps In this blog we provide insight, examples and bear trap warnings to help you identify and define your target audience; one of the five critical elements of your communication strategy. First, the...
Why your business needs thought leaders
Why your business needs thought leaders Thought leadership is not a buzzword. Developing a campaign using your STEM experts can elevate your visibility and value beyond your competitors. Thought leaders attract business Thought leaders are those with a unique...
What makes clients tick?
What makes clients tick? Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our clients tick. In B2B tech PR, understanding the intricate layers of our clients’ businesses is not just a process—it’s a...
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