10 Business Benefits of B2B PR
What will PR do for my business?
One of the key questions we often hear is along the lines of “Why do I need to do PR?” or “What will PR do for my business?” and the reality is that there are so many benefits of PR, the list is endless, but we want to focus on the main PR benefits and so we’ve highlighted the top 10 reasons your brand should have a PR strategy.
Depending on what stage of maturity your company has reached, you’ll have different business challenges, priorities, and drivers. PR can be used to help you address a wide range of specific business and marketing objectives.
Always aligned to your company’s vision, mission and goals, PR is ever present and supremely agile.
Here are our 10 key reasons why your company should do PR as part of your comms plan.
How your business will benefit from PR
Enhanced lead generation:
PR complements your marketing initiatives by showcasing your successes in editorial case studies. It keeps you visible as prospects move through the buying cycle and into the sales funnel. And, PR provides the added benefit of providing independent third-party endorsement.
Improved stakeholder insight:
The process of developing your communication strategy and PR outreach brings you closer to your customers. Engaging with customers to understand their buying methodology and rationale to develop articles provides valuable, actionable insight into customer behaviour.
Compelling messaging:
Effective PR requires relevant messaging at each stage of the buying cycle. The strength of the messaging is evaluated against the quality of the supporting evidence and relevance to your target audience.
Re-energised staff:
Targeted PR which is integrated with change programmes can mobilise workforces by giving them a sense of purpose, community, and boost in morale.
"We are clearly differentiated, more engaged and showing the best version of ourselves to the world"
Clarity of purpose:
In order to be effective, PR needs clearly defined SMART goals. The process of developing and executing these goals results in clarity of vision, purpose, and communications.
Invigorated sales team:
B2B PR will help build the morale of sales teams. Seeing your brand receiving recognition in the media through press coverage for new business wins etc., instils pride and purpose.
Crisis mitigation:
A strong brand promotes loyalty which can help a brand survive a challenging trading environment. Crisis planning conducted during ‘business as usual’, will help you to identify potential areas of weakness which you can redress before any crisis hits.
Thought Leadership:
Every business has something unique about it or it would never have been brought into existence. Someone somewhere thought there was a gap in the market your company could fill. PR will help you harness your thought leadership with insight that informs, inspires, challenges, and engages your target audience.
Brand Awareness:
PR builds a compelling relationship between your brand and your target audience – before your audience even enters the buying cycle. The key principles of any good PR strategy are to make you visible, valued and understood; delivered as part of a comprehensive communication strategy to drive consistency and impact. The outcome of which will provide you with a densely populated top of funnel.
Increased Impact:
By integrating your PR across all your marketing communications, you leverage your investment and increase impact. Every message delivered becomes a building block, creating layer upon layer of customer engagement, making the whole worth much more than the sum of its parts, in one cohesive, compelling brand.
Protect your business reputation
So, we can see that there are many powerful and persuasive reasons to do PR – especially when you consider that whether you choose to act or not, your reputation still exists out there in the market. Your job is to decide if you want to manage and cultivate your reputation, or leave it to chance.
So, when you ask yourself: ‘why do I need PR’ or ‘Is PR important’ follow it up with the question: ‘Does my company reputation matter?’. Your answer will tell you all you need to know.
If you are new to hiring PR agencies, you can get in touch with us for advice, or download our Selector Lucky 13 guide, which gives you 13 questions to ask a PR agency. Lastly you can also strengthen your knowledge of the ways of PR
ACTIVATE B2B PR Campaign Planning
Your complete guide to creating compelling PR campaigns and content
THE HACK B2B PR: Write Press Releases That Get Published
Our expert B2B PR guide to creating a press release that editors want to publish.
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