A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps: 1 Set a baseline The best foundation for any strategic PR plan is a firm...
messaging Articles
How to use PR campaigns to build trust
Trust is a precious commodity, developed and banked with your audience over the course of thousands of interactions and touchpoints. The more honesty and helpfulness infused in each of these interactions, the more trust that is accumulated. Until eventually, you’ve...
How to build compelling B2B brand messaging (part two of two)
In Part One, I talked about the first two stages of the messaging roadmap, ‘awareness’ and ‘interest’ and proposed tools for delivering tailored messages, as part of a communication strategy. In this article, I complete the loop by addressing the remaining two phases,...
How to build compelling B2B brand messaging (part one of two)
The buying cycle and your messaging As part of a communication strategy, there are four stages through which a connection must move to successfully form an enduring commercial relationship. These phases are awareness, interest, preference, and action. And, your...
What is B2B PR media relations?
You’ve probably heard the saying, “Don’t put all your eggs into one basket.” It’s true in business and investing, but it’s just as true in public relations. For effective B2B PR, you need to use several techniques that all work together to form a cohesive strategy....
Maritime – Messaging Case Study
Developing a positioning statement and identifying valuesRequirement ASV designs, builds, operates, leases and sells autonomous surface vessels in a rapidly growing and increasingly competitive maritime space. We were asked to help them to protect their market share...
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