analyst programme Articles

What is an analyst relations programme?

What is an analyst relations programme?

How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...

What are analyst relations?

What are analyst relations?

Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales in the tech industry....

How Can Analyst Relations Help My Brand?

How Can Analyst Relations Help My Brand?

Whilst there are more obvious marketing and PR processes to help build your brand and raise brand awareness, third party relationship building shouldn’t be overlooked. Building relationships with influencers in your industry can be a powerful way to boost your brand...

5 tips for a successful analyst briefing

5 tips for a successful analyst briefing

During conversations with clients or prospects about an analyst relations programme and specialist skills related to an analyst relations practice, we often hear questions along the lines of, “But an analyst briefing, surely that’s like hosting a press interview?” Not...

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