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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
B2B PR – What to do seven weeks before Seawork 2016
Identify your news stories It’s seven weeks until Seawork 2016, so now is the time to start thinking about your big...
B2B PR – Five things you should know about adding video to your website
My task this week was sourcing and adding video to our website, as well as reporting back on this b2b PR blog what I...
B2B PR – Top tips to get Seawork International to work for you
It’s only 8 weeks until Seawork International, the ‘go to’ event for the commercial marine and workboat market. So,...
B2B PR – Welcome to our wonderful new adventure
Emmett & Churchman is a new business to business PR company owned by Lorraine Emmett & Liz Churchman. We fill...
Public Relations and the dark funnel – editorial is the link you’re missing
Editorial helps people develop a relationship with your company through a process of discovery Some advertising slogans are so well-known that they’ve become common parlance. From KFC’s It’s Finger Lickin’ Good to Nike’s Just Do It or Rice Krispie’s Snap, Crackle and...
How does PR fit into a marketing strategy?
It may surprise you to learn that many marketing leads are unclear as to how or where PR should fit into a marketing strategy and as a result struggle to create the business case to secure appropriate budget approval. Most marketers would like to be proactively...
How can Analyst Relations programmes generate value for disruptive scale-ups?
We’re often approached by scale-ups looking to build awareness in the market, wondering if they’re at the right stage of their journey to be able to start talking to industry analysts. They’re unsure whether they have enough proof points to demonstrate their...
How does the PESO model help with an integrated PR approach?
Why an integrated PR approach will maximise the outcome of your PR activity Every PR and marketing professional want their campaigns to go with a bang. But achieving the holy grail of shared PR and marketing goals - creating brand awareness, engaging customers and...
