My task this week was sourcing and adding video to our website, as well as reporting back on this b2b PR blog what I learnt in the process.   So here’s my quick guide to help you on your way to finding, choosing and uploading great video to communicate your message.

  1. Be clear about what you want to achieve: There are a lot of videos out there. So, to save time and energy have a clear idea about what you want your video to say or demonstrate to your audience. Ask yourself – what’s its purpose on my website.
  2. Do I need permission to use this video:  Approach with caution… Using video from third parties on your website that is not covered by the ‘Creative Commons Licence’ can land you in some very hot water. Here’s a link for more information about Creative Commons Licence
  3. My top three sources of high quality video content: You can find videos on websites such as Youtube, istock and Vimeo and depending on your budget you can either share or purchase videos that are most suitable to help achieve your desired result (Tip: You can locate video material covered by the Creative Commons Licence using this search tool
  4. What is effective content: For your video to be effective it must outline or demonstrate your key messages clearly. Try to make sure that the video you use is of reasonable length and maintains your audiences’ interest.
  5. Ask for feedback: After completing your search, it is always extremely valuable to get the feedback of others. Showing colleagues your short list of videos before embedding or publishing content can you help you establish whether you have achieved your desired outcome. Give it a fanfare:

When embedding or publishing your video it is always useful to put together a few words and use an attention grabbing title to compliment your post.

My chosen video features Dr. Genevieve Bell from University of Melbourne she is delivering a keynote address entitled ” The Internet of Things” at 4YFN in 2014.  Geraldine’s speech lasts for just 14 minutes.  She is informative, engaging, humorous and insightful and although this talk was delivered in 2014 it stands the test of time because it is so well executed. Genevieve delivers informally but with complete authority keeping the subject moving so that you never lose interest.