If you’re a marketer working in an industry such as engineering, science or technology - you not only have to deal with all the resourcing challenges that face marketers universally, but you have the added issue of having to create intelligible, interesting and...
If you’re considering a B2B thought leadership strategy, you will understand the value of being acknowledged as a credible and authoritative industry spokesperson. You will also appreciate the competitive advantage of being at the top of the tender list because of the...
No matter what market you occupy, if you’re looking to reap the benefits that a PR agency can provide, you must first establish what you want to achieve, how you will measure success, who your audience is and what needs to be said in order to achieve your outcome. By...
Few events will do more for your company’s reputation than a successful press interview. Whether it’s a press conference, a TV interview, or even an interview the reporter will translate into a written article, B2B PR press interviews have powerful potential.If you’re...
In Part One, I talked about the first two stages of the messaging roadmap, ‘awareness’ and ‘interest’ and proposed tools for delivering tailored messages, as part of a communication strategy. In this article, I complete the loop by addressing the remaining two phases,...
Every B2B technology brand's PR programme will involve press interviews. In order to deliver a great press interview you need to feel confident when you speak to the media and, as with most things, preparation is key; indeed the 80:20 rule applies here to preparation...
Time and money are in short supply. These are the two things marketers universally agree upon and, as a result, you need to be sure that anything you invest in is going to pay returns. So, what can PR do for you that is worth investing your precious time and slender...
Here's a quick overview of why your business needs a communication strategy. You can find a full transcript below.A communication strategy saves you time and money whilst accelerating brand awareness and lead generation. It is a blueprint for how sales and marketing...
You’ve probably heard the saying, “Don’t put all your eggs into one basket.” It’s true in business and investing, but it’s just as true in public relations. For effective B2B PR, you need to use several techniques that all work together to form a cohesive strategy....
Crisis PR management, sometimes called crisis comms, refers to events over which you have little or no control, where there is an external agent at work such as a cyber attack, environmental disaster or a global pandemic but which has a direct impact on the...
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