Insights 2020: A Spotlight on B2B Communication for CMOs

Jan 10, 2020 | B2B PR Blog, Communication Strategy, Our PR approach

The turn of the decade marks a pivotal moment for Chief Marketing Officers (CMOs). According to Gartner CMO Spend Survey 2019-2020, marketing budgets are in decline, but the ongoing mandate to drive growth and innovation is putting pressure on marketers to place their strategic bets wisely.

Insights 2020, a report by ec-pr, is now available. Download your full copy of the free report and see for yourself what the challenges are that marketers must overcome.

Essential intelligence for marketers

Shining a light on B2B communication for CMO’s, the Insight 2020 survey researched their priorities and challenges for 2020, and explored their strategic approach to communications, as well as the extent to which communication strategies are implemented to drive business outcomes.

Report highlights

Insight 2020:
B2B Communications at the turn of the decade – The results

A spotlight on the report’s findings.

Insight 2020:
B2B Communications at the turn of the decade – The results

A spotlight on the report’s findings.

What is a communication strategy? how does it help marketers reach business objectives?

Watch our video below to learn more.

What is a communication strategy? how does it help marketers reach business objectives?

Watch our video below to learn more.

The Insight 2020 Infographic

What keeps marketers awake at night and other challenges…

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