Selis - Amplifying Success
Thought Leadership Case Study
BACKGROUND
SELIS (the Shared European Logistics Intelligent Information Space) was a three-year €17 million flagship European Commission-funded research project and part of the EC’s €77 billion Horizon 2020 research and innovation programme. Bringing together 37 partners f rom across Europe, including research organisations, SMEs and large industry players, SELIS delivered an open source, cloud-based intelligence platform for logistics collaboration. The project hopes to motivate faster, more efficient, flexible and sustainable supply chain ecosystems in Europe.
Challenge
After three years of research & development, during which time the SELIS project team’s own efforts to promote the project had had limited impact, and the logistics community, which was set to be the main adopter and beneficiary of the project’s innovative platform, remained largely unaware of the strides the project was making.

SOLUTION
EC-PR proposed an intensive three-month PR outreach programme aimed at celebrating the successful conclusion of the SELIS project and promoting the commercial benefits of adopting SELIS’ logistics collaboration models. The programme consisted of a proactive media outreach, including profiling key journalists and influencers from across Europe interested in the subject, securing story placements, arranging media interviews and developing news announcements, combined with building thought leadership by means of articles and blog posts.
OUTCOME
After an intensive and brief ramp-up period the programme swiftly generated the first tangible results, including press coverage in tier 1 media outlets, such as Forbes and Intelligent CIO, and leading logistics trade publications, including Logistics Voices, Supply Chain News and JOC.com.
Dr. Takis Katsoulakos and Makis Kouloumbis of Inlecom Systems (the SELIS project coordinating partner) were positioned as thought leaders on innovative new logistics models through article placements in JOC.com, Logistics Voices, Computer Weekly and TechTarget.
The results of SELIS ‘Living Labs’ (real-life testing environments) were communicated through press interviews with key Living Labs partners from the industry and academia who endorsed the project’s outcomes.
SELIS Project at a Glance
Intense ramp-up of PR programme
News releases
Press interviews with SELIS project partners
Feature articles placed
Pieces of coverage in tier 1 business and trade publications
Speaking opportunity secured
Intense ramp-up of PR programme
News releases
Press interviews with SELIS project partners
Feature articles placed
Pieces of coverage in tier 1 business and trade publications
Speaking opportunity secured
Intense ramp-up of PR programme
News releases
Press interviews with SELIS project partners
Feature articles placed
Pieces of coverage in tier 1 business and trade publications
Speaking opportunity secured
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GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.