If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...
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I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
How to write a PR strategy for your technology brand
A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
How defence companies can build their comms strategy
How to tailor a communication strategy in the defence sector Creating a communication strategy follows the exact same principles and the same steps for any company in any sector. We are firm believers in this based on our 8-step communications strategy guide. It’s our...
The power of the roundtable event in B2B public relations
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...
Public Relations and the dark funnel – editorial is the link you’re missing
Editorial helps people develop a relationship with your company through a process of discovery Some advertising slogans are so well-known that they’ve become common parlance. From KFC’s It’s Finger Lickin’ Good to Nike’s Just Do It or Rice Krispie’s Snap, Crackle and...
How does PR fit into a marketing strategy?
It may surprise you to learn that many marketing leads are unclear as to how or where PR should fit into a marketing strategy and as a result struggle to create the business case to secure appropriate budget approval. Most marketers would like to be proactively...
PR for ambitious tech businesses: what’s best, thought leadership or comment?
What’s the best type of media engagement for your ambitious tech business: comment or thought leadership? Ambitious tech businesses with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing...
How can Analyst Relations programmes generate value for disruptive scale-ups?
We’re often approached by scale-ups looking to build awareness in the market, wondering if they’re at the right stage of their journey to be able to start talking to industry analysts. They’re unsure whether they have enough proof points to demonstrate their...
How does the PESO model help with an integrated PR approach?
Why an integrated PR approach will maximise the outcome of your PR activity Every PR and marketing professional want their campaigns to go with a bang. But achieving the holy grail of shared PR and marketing goals - creating brand awareness, engaging customers and...
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