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BA = (M+C2) x (R+I)Brand awareness is the result of presenting your message consistently, in a way that is relevant, interesting and engaging to your target audience. Sounds easy right? What could possibly go wrong? Let’s break it down and have a closer look. MESSAGE...
You know that your company isn’t pulling in as much business as it could, but you don’t necessarily know why. Do people know about you and choose to do business elsewhere, or is it that they have never heard of you in the first place? For a company that services other...
Your business needs thought leadership. Read why.
Insight 2020 identified that thought leadership is a key priority for marketers, it also appears to be a bit of a sweetheart subject in the marketing press right now so I thought it would be useful to provide some insight into the ‘how’ and ‘who’ of great thought...
The turn of the decade marks a pivotal moment for Chief Marketing Officers (CMOs). According to Gartner CMO Spend Survey 2019-2020, marketing budgets are in decline, but the ongoing mandate to drive growth and innovation is putting pressure on marketers to place their...
Seven riddles to keep the little grey cells active over the holiday. If you need some help some clues are included at the base of this post in the form of icons, including a couple of red-herrings. I speak with no mouth, and hear with no ears, I have no body but come...
Do you want to know what issues your peers are struggling with and what strategies they are using to succeed? The Insight 2020 Survey commissioned by ec-pr shines a spotlight on B2B Communications in the new decade. The results are now out. You can read this essential...
If you feel you’re working harder than your business performance reflects, that your resources are stretched and that the returns don’t seem to reflect your investment as well as you’d expected, then a communication strategy may just give you the marginal gain you...
Does our defence procurement process need to be more flexible and agile? The end of this week marks the deadline for industry to submit their proposals for the design phase of the UK Royal Navy’s Type 31e frigate requirement. As much as you can understand the reasons...
Whilst preparing for SMM Fair 2018, I was fully aware that it was a big show; you only need to look through the exhibitor list to understand that. But it’s only once you’re there and in the thick of it that you truly appreciate the sheer magnitude of what is certainly...
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