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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
8 things to consider when choosing a PR agency for your B2B brand
I’m married to a man that I met on Match. Initially the online dating process was bizarre, then a little wicked and...
How do I know if my PR agency is doing a good job?
Are you thinking about recruiting a PR agency or perhaps you feel your current agency could be adding a little more...
How to identify your target audience sweet spot in three simple steps
In this blog we provide insight, examples and bear trap warnings to help you identify and define your target audience;...
B2B Content and B2B PR…and why you need a strategy for both
You might be thinking that you don’t need Public Relations (PR) because you’ve got it all sewn up with your content...
5 things to consider before outsourcing your CMO function
As your business grows and scales, your business functions begin to mature and what may previously have been done by a sales & marketing expert may evolve into a fully-fledged sales force as well as a dedicated marketing function. However, the trajectory of this...
What is meant by earned media?
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model® that's made up of four different media types – paid, earned, shared and owned – which together create a coherent message. Earned media is a highly...
How to secure board buy-in for effective thought leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...
How to write a value proposition that accelerates growth
How to write a distinctive value proposition in 4 steps So, you have a business and it’s time for you to attract your ideal client, but you’re stuck playing chess with a marketing strategy that’s not fully fleshed out. You have a slogan, a website, maybe even a...
