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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Creating a B2B PR LinkedIn strategy
Technology has changed so much of our lives, and the field of public relations has gone through the same...
How to justify the business cost of B2B PR
Building a pipeline of potential and future customers (opportunities). How do prospects get to know, like and trust...
How to write a b2b news release that editors want to run
In order to write a b2b press release that editors want to run you need to understand how a press release can add...
Think your company has nothing newsworthy to talk about…? 6 content topics to kickstart your media engagement.
When speaking to our clients and prospects, they often say their business is too complex, complicated or technical to...
Why a successful PR strategy depends on engaged leadership
Here’s a scenario you may be familiar with: The senior leadership team at your company decides it's time for your communication team to implement a new PR Strategy they’ve been cooking up for the past month. As far as they're concerned, the campaign is ready to launch...
7 Ways PR differs from advertising
The key difference between PR and advertising is that advertising space is paid for while editorial space is not – the impact on how and why you use one over the other is rooted in this fundamental difference. There are 7 principle ways that public relations is...
What is meant by earned media?
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model® that's made up of four different media types – paid, earned, shared and owned – which together create a coherent message. Earned media is a highly...
Six reasons why PR is essential for your B2B tech brand
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
