During conversations with clients or prospects about an analyst relations programme and specialist skills related to an analyst relations practice, we often hear questions along the lines of, “But an analyst briefing, surely that’s like hosting a press interview?” Not...
B2B Tech Articles
How to write a value proposition for your technology brand
In this blog we provide insight, exercises and a value proposition template to help you write a game changing value proposition for your technology brand. First, the insight. In our short video we explain where your value proposition comes from, why it’s important and...
Concirrus – InsurTech PR Case Study
Home · Case Study · ConcirrusIgniting Interest in Insurtech Startup Concirrus is a UK insurtech which offers digital solutions for speciality fields of insurance — namely, marine and automotive. Their product, Quest, is made for the marine market and allows insurers...
Is your communication strategy a roadmap or roadblock?
If you feel you’re working harder than your business performance reflects, that your resources are stretched and that the returns don’t seem to reflect your investment as well as you’d expected, then a communication strategy may just give you the marginal gain you...
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