Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...
How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...
We’re often approached by scale-ups looking to build awareness in the market, wondering if they’re at the right stage of their journey to be able to start talking to industry analysts. They’re unsure whether they have enough proof points to demonstrate their...
Home · Case Study · ConcirrusInforming Influencer's Opinions Concirrus is a UK insurtech which offers digital solutions for speciality fields of insurance — namely, marine and automotive. Their product, Quest, is made for the marine market and allows insurers to...
Whilst there are more obvious marketing and PR processes to help build your brand and raise brand awareness, third party relationship building shouldn’t be overlooked. Building relationships with influencers in your industry can be a powerful way to boost your brand...
We briefly touched on the difference between analyst relations and public relations in a previous post but will now examine the differences a little more closely. Our previous article concluded that there are lots of differences between AR and PR. You may be wondering...
The word ‘audit’ may sound slightly intimidating if you’re working in finance but in the case of an analyst audit, it simply indicates an in-depth piece of research into industry analysts’ perceptions of your brand and your industry. There are several important...
During conversations with clients or prospects about an analyst relations programme and specialist skills related to an analyst relations practice, we often hear questions along the lines of, “But an analyst briefing, surely that’s like hosting a press interview?” Not...
When businesses want to grow their revenue, they typically turn to the age-old technique of paid advertising. Ads may have their merits, but you’re likely to be missing out on a powerful way to grow your business. Analyst relations, or AR, is a way to establish a...
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