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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Analyst Relations – where do I begin?
As a tech start-up or scale-up, you may be wondering how to approach industry analyst relations (AR), a practice of...
How Analyst Relations Helps Your Business Thrive
When businesses want to grow their revenue, they typically turn to the age-old technique of paid advertising. Ads may...
Think Thought Leadership is too time consuming? Let a technical author do the hard work for you
Are you one of the 90% of marketers whose top marketing priorities is brand awareness? If so, then a thought...
How to use B2B PR news management to your advantage
A good PR strategy relies on a diverse number of techniques and many types of media. Without a doubt, getting your...
Imagery Matters. Why visuals wield power in commanding press coverage
Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
Sustainability Live London: PR & communications challenges for green tech
This week, our Managing Director, Lorraine Emmett, and Senior Account Manager Rachel Emmett (same surname though unrelated), headed to Sustainability Live London. Their mission? To delve deep into the realms of Green Tech, engaging with industry experts to uncover...
Using AI Tools in PR – 3 mistakes to avoid
In B2B communications, as in most other industries, the integration of cutting-edge technologies has become essential for crafting compelling narratives and maintaining a brand's reputation. Among these innovations, AI tools like Bard and ChatGPT have emerged as...
A PR freelancer’s experience of working with EC-PR
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency to go freelance. EC-PR was one of her first clients. Here she shares what it was like to join the EC-PR team as a PR freelancer.What was your...
