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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How Can PR Help Reputation Management?
Before the advent of the internet, reputation management was strictly a PR disciple. PR professionals would carefully...
BMT Highly Autonomous Warship Technologies – PR Campaign launch at DSEI
Home · Case Study · BMT GroupDistinction in Defence BMT is a maritime-orientated high-end design house and technical...
What to do with difficult PR clients
Client relationships, like any type of business or personal relationships, require nurturing, regular communication,...
How Can PR Support My SEO?
SEO and PR are important functions for businesses, and both fall under the broad umbrella of marketing. For some, that...
The Cure to Content Marketing Creative Block: Brilliant Ideas Bank
When your usual creative watering holes run dry, do you migrate in the search of new water sources? Or do you look to hibernate until the next rainy season? I see you. You sit down to brainstorm, fingers poised over the keyboard, but the once-flowing stream of...
What makes a successful thought leader? Why it’s not enough to write an article.
What makes a successful thought leader? If you want to be elevated to the status of thought leader in your industry, you’ve got to apply yourself to doing more than writing the odd article, you’ve got to be ready to promote your ideas to your target audience. In this...
Ready, not Rough: Brands that Are Bold via Spokesperson Training
Imagine you’re sitting in a room. There are bright lights, cameras and mics everywhere. The person across from you is preparing to ask you questions that will affect your company’s reputation. Imagine you answer them perfectly, and the stars shine down on you proudly!...
How to build a brand narrative for a tech company
There is an endless stream of absolute drivel coming out of the marketing, PR, and communications industry. Distinguishable by clever ‘marketing-flecked’ language, this is simply hot air that camouflages inexperience and the absence of robust marketing rigour. The...
