Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
Do tell us if you’d like to have our insight on a particular subject, and don’t forget that you can pick up our free guides about event publicity or becoming an Influencer here. Please contact us if you’d like to talk about adding ec-pr to your Marketing team.
One way to grow brand awareness in 2021 will be to produce quality content and put your business, or a person within the business out there as thought leaders in your industry. Producing thought leadership content garners trust, recognition, and secures your...
Now there’s a phrase I hear all the time, particularly when out socialising and I’m asked the obligatory “So what do you do?” That’s when I hear the phrase “Well, there’s no such thing as bad PR”. Frankly, that’s codswallop. There is bad PR. Let me talk you through...
So far, we’ve dedicated January to all things brand awareness, covering the basics in our blog posts, and releasing the awesome, if we don’t say so ourselves, ultimate guide to increasing brand awareness. Now it’s time to dive in a little deeper and get to the more...
“Can brand awareness generate measurable ROI?”, is a reasonable question for any sensible business owner or marketer to ask; no business can afford to invest money on activities that don’t have quantifiable results. Branding and brand awareness can be notoriously...
We’re starting the new year off with a bang – a big branding bang that is. Starting with the release of our ultimate guide to increasing brand awareness, we’re dedicating January to all things brand awareness! We’re going to be covering absolutely everything you’ve...
Branding plays a fundamental role in how your customers, and potential customers, perceive your company. Branding and PR This perception, and image, of your brand is shaped by how you look, how you act and what you say. Which is exactly why PR and branding are...
We all consume information in different ways and this will vary according to many different factors: personality types (for example, some people are more visual) time of day, day of the week, mindset, time pressures and interest levels. If we find a subject of...
In order activate your communication strategy you need marketing assets which serve up your messaging to your target audience – seems obvious doesn’t it? But, if you have any legacy material, which is not on-message, you really don’t want it used by sales or...
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps: 1 Set a baseline The best foundation for any strategic PR plan is a firm...
Showcasing the value of your products and services is a critical aspect of PR campaign planning. PR campaigns that demonstrate value help your prospects stay engaged as they move down your sales funnel, closer to making a purchase. The campaigns that do this most...
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