Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
Do tell us if you’d like to have our insight on a particular subject, and don’t forget that you can pick up our free guides about event publicity or becoming an Influencer here. Please contact us if you’d like to talk about adding ec-pr to your Marketing team.
Analyst Relations (AR) has matured as a discipline over the past 10 –15 years, with most companies either employing a dedicated AR resource, or outsourcing parts of their AR programme to external parties on a strategic and/or tactical level. However, PR best practices...
We briefly touched on the difference between analyst relations and public relations in a previous post but will now examine the differences a little more closely. Our previous article concluded that there are lots of differences between AR and PR. You may be wondering...
One critical success factor at the planning stage for an effective PR campaign is to identify your audience. Only by knowing the exact profile or persona of the customer or influencer with whom you are trying to connect, can you assess their habits, and identify which...
The word ‘audit’ may sound slightly intimidating if you’re working in finance but in the case of an analyst audit, it simply indicates an in-depth piece of research into industry analysts’ perceptions of your brand and your industry. There are several important...
10 questions to consider when writing a tech news release There are ten key questions you should consider when you start planning a tech news release. The purpose of a news release is to communicate to your target audiences that you are an active player in the market...
I may not be the only one who finds myself occasionally reminiscing about the pre-Covid era of travelling and attending industry events. It was in late spring of 2017 when I organised the first ZTEsoft (re-branded to Whale Cloud) Industry Analyst Summit in Nice. The...
Within your PR campaign, there are several areas we consider crucial if you want to ensure your campaign is effective and always driving you closer to your goals. At EC-PR, we emphasise the development of a powerful communication strategy and a considered campaign...
Before the advent of the internet, reputation management was strictly a PR disciple. PR professionals would carefully manage the public perception of a business, running campaigns to educate, inform or persuade using press briefings and media releases. Now, the world...
Home · Case Study · BMT GroupDistinction in Defence BMT is a maritime-orientated high-end design house and technical consulting firm driven by a passion for solving complex, real-world problems. Their ‘Highly Autonomous Warship Technologies’ (HAWT) offers a vision for...
Client relationships, like any type of business or personal relationships, require nurturing, regular communication, time and effort. Every relationship will have the occasional bump in the road, but most issues can be ironed out with a phone call or a friendly...
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