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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Analyst Relations – where do I begin?
As a tech start-up or scale-up, you may be wondering how to approach industry analyst relations (AR), a practice of...
How Analyst Relations Helps Your Business Thrive
When businesses want to grow their revenue, they typically turn to the age-old technique of paid advertising. Ads may...
Think Thought Leadership is too time consuming? Let a technical author do the hard work for you
Are you one of the 90% of marketers whose top marketing priorities is brand awareness? If so, then a thought...
How to use B2B PR news management to your advantage
A good PR strategy relies on a diverse number of techniques and many types of media. Without a doubt, getting your...
Six reasons why PR is essential for your B2B tech brand
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
How to secure board buy-in for effective thought leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...
Why every business should care about sustainability
Those of us who care about the environment have been left in disbelief at the Government’s watering down of its commitments to sustainability. Rishi Sunak announced last week that the deadline for stopping the sale of petrol and diesel cars, as well as that for...
Using Midjourney AI Images Commercially – What You Need to Know
Midjourney is an amazing AI tool to create images, that bring your PR, content and comms to life, but if you want to use it commercially, then you need to understand the pros and cons. Midjourney is quickly becoming one of the most popular AI tools for generating...
