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Lorraine defines what makes a modern PR agency so much more than just press releases and little black books. Find out how integrated and strategic communications can build a strong brand presence.
Lorraine’s highlights
How much does PR cost in 2025?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, ...
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up
Before you sign a contract with any PR agency, we recommend that you ask these questions first.
Ask upfront during the sales ...
How to write a communication strategy: a business guide
What is a communication strategy?
A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to ...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its ...
Lorraine has also shared her expertise in…
- SME Today: How to transform the impact of your B2B marketing
- TechRadar: PR’s role in accelerating B2B tech sales
- PRCA: Brand awareness in a saturated market
- SME Today: How to craft a compelling and persuasive brand narrative … and why it matters for technology businesses
- MarTech Series: TechBytes
Other publications:
Lorraine has contributed to PR Week and PR Moment among others.
Latest articles from Lorraine
How much does PR cost in 2025?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, ...
8 simple steps to an effective B2B communication strategy for 2025
How to build a B2B communication strategy that works
A strong B2B communication strategy differentiates your ...
Why a focused marketing communication budget drives stronger results
Gartner has just released data telling us European marketing budgets are being squeezed yet again this year
They ...
How to amplify your brand awareness on a budget in 2025
A strategic guide for ambitious tech companies to increase their brand awareness on a budget
Brand awareness ...
B2B Digital marketing strategy in 2025: lessons from the decline of X
X RIP: A B2B marcomms blueprint for life post-X
In this article we explore lessons learned from the 2023-24 ...
Mastering the art of investor communication: a strategic guide
Discover how to communicate effectively with investors and successfully secure funding. We guide you ...
What is Tech PR? How to Choose a Tech PR Agency
What is Tech PR?
Technology Public Relations (Tech PR) is the process cultivating, maintaining, and enhancing the ...
The complete guide to effective B2B brand messaging
Breakthrough B2B brand messaging will resonate with your ideal client at every stage of their buying journey.
B2B ...
Key Opinion Leaders vs. Thought Leaders: Understanding the Difference
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used ...
8 Key components for a powerful B2B PR strategy
In B2B marketing, a robust PR plan is essential for building credibility, nurturing relationships, and ultimately ...
Why invest in PR for long-term business growth
Why does PR matter?
Are you ready to transform your business from invisible to influential? Public Relations (PR) ...
9 Reasons why CEOs & business leaders should be active on LinkedIn
LinkedIn isn't just a networking tool—it's a platform that allows CEOs and business leaders to build their ...
