Home · Industry Insights

Industry Insights

Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.

We believe that staying ahead of the curve is crucial in the fast-paced world of tech PR, and we’re committed to sharing our knowledge and expertise with you.

Our articles cover a wide range of topics, from media relations and content marketing to crisis management and thought leadership. We explore the latest trends in technology and how they impact PR, as well as sharing best practices and case studies to help you improve your PR campaigns.

Let's hone your PR instincts

Home · Industry Insights

Industry Insights

Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.

We believe that staying ahead of the curve is crucial in the fast-paced world of tech PR, and we’re committed to sharing our knowledge and expertise with you.

Let's hone your PR instincts

Cookie	Duration	Description
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
__hssc	1 hour	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
_GRECAPTCHA	6 months	Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
JSESSIONID	session	New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.
Sign up to newsletter	1 month	This cookie stores whether a visitor has seen and closed the pop up asking if they would like to sign up for EC-PR's newsletter.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	This cookie is set by LinkedIn and used for routing.
timezone	1 month	A cookie that stores the data about whether a user has a timezone selected.
timezone_offset	1 month	A cookie that remembers users' timezone preferences.

Cookie	Duration	Description
__hstc	6 months	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_gtag_UA_*	1 minute	Google Analytics sets this cookie to store a unique user ID.
_gat_gtag_UA_135724595_1	1 minute	Google uses this cookie to distinguish users.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
hubspotutk	6 months	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

Cookie	Duration	Description
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
_ga_J7B1PM5LXC	2 years	No description
active_demand_cookie_cart	1 hour	No description
activedemand_session_guid	10 years	No description
AnalyticsSyncHistory	1 month	No description
session_uid	20 years	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Industry Insights

Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.

Read more

Industry Insights

Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.

Read more

Key Opinion Leaders vs. Thought Leaders: Understanding the Difference

Business leaders ignore LinkedIn at their peril – here’s why

8 Key components for a powerful B2B PR strategy

Why invest in PR for long-term business growth

9 Reasons why CEOs & business leaders should be active on LinkedIn

EC-PR adds global manufacturing leader A-SAFE to its rapidly expanding client portfolio

The questions every marketing manager should ask before hiring a PR agency

Build a personal brand on LinkedIn: proven strategies & pitfalls to avoid

Finding your tech tribe: 5 steps to identifying your ideal target audience

EC-PR appointed to support 2i’s ambitious growth strategy

What are analyst relations?

How to build brand presence in your target media: Why PR agencies are essential

A complete guide to B2B PR campaign planning for 2024/25

How to increase engagement on your company LinkedIn page

Tech leaders: why events & festivals are the heartbeat of tech innovation

How to measure your PR efforts in 2024

Thought leader vs influencer – what’s the difference?

The 7 deadly sins you need to avoid when posting on LinkedIn

How to write a communication strategy: a business guide

More Related Content

Do you have the instinct to be distinct?

We do.

Site navigation

Legal stuff

Contact us

Social media

Locations

Would you like to receive B2B PR tools and insights?