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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
“What the 80’s taught me about PR”
I spent the start of my career, the 80s, working in advertising, account handling campaigns for brands such as Birds...
Posidonia 2018: A three-day whirlwind
When Lorraine and I first discussed going to Posidonia this year, we couldn’t quite believe that in the decade of...
Event Publicity: The Post-Show Follow Up
It's post-show - the event is over folks… the attendees have left and the doors on your event are firmly closed. Now,...
Event Publicity: Handling the unexpected
You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all...
How PR agencies manage business reputation
The power of perception. Reputation is all about perception. Reputation is how you are perceived in the minds of others. It results from what you say, what you do and what is said about you.What affects business reputation? Words and behaviour. Words - your message,...
What is a Brand Personality?
Brand Personality Examples and the Best Brand Personalities for Tech Companies Do you know what a brand personality is and how it applies to your company? It is a crucial part of how your team will speak to customers if you want to see both fast results and lasting...
How to Measure PR Outcomes – Trust the PRocess – Part Two
In this blog, the second part of B2B Marketing Director, Vanessa Ashworth’s two-part blog special on trusting the PR process, she takes a look at the next step on from measuring outputs — measuring PR outcomes, and how indicative of a successful campaign outcome...
Trust the PRocess – Part One – Growth Marketing
B2b Marketing Director, Vanessa Ashworth takes us on a two-part blog journey on why marketers should trust the process of PR, explaining why those in the industry should know better than to try to use the specialism to create short-term, direct sales results. How B2B...
