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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Campaign Planning: How to evaluate your brand assets
Over time, brands can lose their distinctiveness. As your brand manifests across more and different mediums, to match...
The vital role of PR in Sales
Let's examine the role of PR in SalesA well-executed PR campaign plays into all stages of your customer’s...
What B2B Public Relations can do for you and your company
Public Relations (PR) is a key component of the full marketing mix, and as part of your overall communications...
10 Business Benefits of B2B PR
What will PR do for my business? One of the key questions we often hear is along the lines of “Why do I need to do...
Six reasons why PR is essential for your B2B tech brand
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
How to secure board buy-in for effective thought leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...
Why every business should care about sustainability
Those of us who care about the environment have been left in disbelief at the Government’s watering down of its commitments to sustainability. Rishi Sunak announced last week that the deadline for stopping the sale of petrol and diesel cars, as well as that for...
Using Midjourney AI Images Commercially – What You Need to Know
Midjourney is an amazing AI tool to create images, that bring your PR, content and comms to life, but if you want to use it commercially, then you need to understand the pros and cons. Midjourney is quickly becoming one of the most popular AI tools for generating...
