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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
PR for ambitious tech businesses: what’s best, thought leadership or comment?
What’s the best type of media engagement for your ambitious tech business: comment or thought leadership? Ambitious...
How can Analyst Relations programmes generate value for disruptive scale-ups?
We’re often approached by scale-ups looking to build awareness in the market, wondering if they’re at the right stage...
How does the PESO model help with an integrated PR approach?
Why an integrated PR approach will maximise the outcome of your PR activity Every PR and marketing professional want...
Brand Storytelling: How human is your PR?
This may seen like an odd question but... How "human" is your brand? Your business is made up of humans all the way...
How to use a business roundtable event to make a year’s worth of content
With the right processes in place, one roundtable event can generate enough marketing and PR materials to last a year. This article explains how. We look at planning your event, choosing the right topics, creating a content distribution strategy and repurposing...
How to use AI in PR in 2024
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
What are the costs of Tech PR … versus not doing it?
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs to consider before choosing to embark in tech PR activity. Secondly, we’ll weigh these up against the costs of not doing tech PR for a growing...
The definitive guide to writing a positioning statement
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a positioning statement include and what value is it to business? In this guide we share our positioning statement template and example of how you use it.What...
