Services articles

Why your business needs thought leaders

Feb 9, 2020 | B2B PR Blog, Messaging development, Thought Leadership

Your business needs thought leadership. Read why.

Lifelong Learning Launch Case Study

Feb 3, 2020 | Case Studies, Messaging development, Technical Authorship

Home · Case Study · Lloyds Maritime AcademyShipshape Media Engagement Lloyd’s Maritime Academy, a subsidiary of Informa Plc, offers an enormous portfolio of online training resources to maritime professionals worldwide.Lloyds Maritime Academy Case Study (brand...

Five characteristics of a great thought leader

Jan 28, 2020 | B2B PR Blog, Communication Strategy, Technical Authorship, Thought Leadership

Insight 2020 identified that thought leadership is a key priority for marketers, it also appears to be a bit of a sweetheart subject in the marketing press right now so I thought it would be useful to provide some insight into the ‘how’ and ‘who’ of great thought...

Insights 2020: A Spotlight on B2B Communication for CMOs

Jan 10, 2020 | B2B PR Blog, Communication Strategy, Our PR approach

The turn of the decade marks a pivotal moment for Chief Marketing Officers (CMOs). According to Gartner CMO Spend Survey 2019-2020, marketing budgets are in decline, but the ongoing mandate to drive growth and innovation is putting pressure on marketers to place their...

Concirrus – InsurTech PR Case Study

Dec 18, 2019 | Case Studies, Communication Strategy, Event Publicity, Messaging development, Thought Leadership

Home · Case Study · ConcirrusIgniting Interest in Insurtech Startup Concirrus is a UK insurtech which offers digital solutions for speciality fields of insurance — namely, marine and automotive. Their product, Quest, is made for the marine market and allows insurers...

Thought Leadership Case Study: SELIS – Amplifying Success

Nov 27, 2019 | Brand Awareness, Case Studies, Thought Leadership

Home · Case Study · SELISPositive Supply Chain Reaction SELIS (the Shared European Logistics Intelligent Information Space) was a three-year €17 million research project funded by the European Commission. The project strived to bring together 37 partners from across...

Is your communication strategy a roadmap or roadblock?

Oct 9, 2019 | B2B PR Blog, Communication Strategy

If you feel you’re working harder than your business performance reflects, that your resources are stretched and that the returns don’t seem to reflect your investment as well as you’d expected, then a communication strategy may just give you the marginal gain you...

News Release Production and Optimisation FREE DOWNLOAD

Aug 21, 2019 | News Management

How to maximise the impact of your news release An essential guide for marketers This practical download is a step by step guide to creating and publicising your company news release. Using our guide will ensure that you maximise every...

Brand Awareness Campaign Case Study: Predatar – Evolving the Brand

Jul 10, 2019 | Brand Awareness, Case Studies

Home · Case Study · PredatarBuilding A Burgeoning Brand Predatar provides data resiliency SaaS solutions that enable traditional value added resellers (VARs) to rapidly evolve into profitable and sustainable managed service providers (MSPs) by delivering their...

Communications Strategy Case Study: Lloyd’s Maritime Academy

Jun 26, 2019 | Case Studies, Communication Strategy

Home · Case Study · Lloyds Maritime AcademyGetting Back Brand Control Lloyd’s Maritime Academy, a subsidiary of Informa Plc, offers an enormous portfolio of online training resources to maritime professionals worldwide. New to the business and leading a marketing team...

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Our insights

What is an analyst relations programme?

Analyst Relations, B2B PR Blog

How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...

What is strategic PR and how is it different from tactical PR?

B2B PR Blog, Brand Awareness, Integrated PR, Our PR approach

Our Client Service Director, Liz Churchman and Amir Bazrafshan of the the B2B Brand and Demand podcast, discuss strategic PR: how it differs from tactical PR and how, when planned and implemented properly, it can be used to build B2B brand awareness, engage the right...

Technical PR: Tips for creating content that delivers maximum impact

B2B PR Blog, Our PR approach, Technical Authorship, Thought Leadership

Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...

How to choose the right issues to build your brand reputation

B2B PR Blog, Media relations, Messaging development

How do you select the right topics to help build your B2B brand reputation, which journalists are interested in, and that resonate with your target audience? Here is our 4-step guide to kickstart your media relations in 2023 with a flourish. Listen before you speak!...

How can PR help you to scale up a B2B business

B2B PR Blog, Brand Awareness, Integrated PR, Our PR approach

If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...

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Services articles

Why your business needs thought leaders

Lifelong Learning Launch Case Study

Five characteristics of a great thought leader

Insights 2020: A Spotlight on B2B Communication for CMOs

Concirrus – InsurTech PR Case Study

Is your communication strategy a roadmap or roadblock?

News Release Production and Optimisation FREE DOWNLOAD

Brand Awareness Campaign Case Study: Predatar – Evolving the Brand

Communications Strategy Case Study: Lloyd’s Maritime Academy

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Our insights

What is an analyst relations programme?

What is strategic PR and how is it different from tactical PR?

Technical PR: Tips for creating content that delivers maximum impact

How to choose the right issues to build your brand reputation

How can PR help you to scale up a B2B business

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