Integrated PR is PR that supports and integrates with your marketing activities regardless of media channel. Digital transformation has brought marketing and PR closer together, because of all the communication touchpoints now available to organisations. And so Marketing and PR teams need to be aligned through a shared communication strategy. Integrated PR is essential to optimise your marketing efforts and ensure that the right content and messaging appears at the right stages of your customer journey.
If you’re a marketer in a B2B business, you likely have a limited marketing budget and so are inclined to be more careful and sceptical where your money goes. You want guaranteed results and a cost-effective way to reach your strategic goals. It can be difficult to...
Branding plays a fundamental role in how your customers, and potential customers, perceive your company. Branding and PR This perception, and image, of your brand is shaped by how you look, how you act and what you say. Which is exactly why PR and branding are...
Technology has changed so much of our lives, and the field of public relations has gone through the same transformation. There are certain PR strategies that have withstood the test of time, but there are also other web-based techniques that are making waves too. One...
You might be thinking that you don’t need Public Relations (PR) because you’ve got it all sewn up with your content plans. You could even be forgiven for thinking that PR and content are essentially two sides of the same coin and you’d be right; they are – and both...
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