“Can brand awareness generate measurable ROI?”, is a reasonable question for any sensible business owner or marketer to ask; no business can afford to invest money on activities that don’t have quantifiable results. Branding and brand awareness can be notoriously...
We’re starting the new year off with a bang – a big branding bang that is. Starting with the release of our ultimate guide to increasing brand awareness, we’re dedicating January to all things brand awareness! We’re going to be covering absolutely everything you’ve...
Let's examine the role of PR in SalesA well-executed PR campaign plays into all stages of your customer’s journey—putting more leads in your pipeline, nurturing your prospects as they move down through the funnel, and building enough trust to seal the deal.In this...
Public Relations (PR) is a key component of the full marketing mix, and as part of your overall communications strategy, it’s instrumental in driving brand awareness, recognition, and consideration - ultimately guiding more leads and conversions, whilst contributing...
What will PR do for my business? One of the key questions we often hear is along the lines of “Why do I need to do PR?” or “What will PR do for my business?” and the reality is that there are so many benefits of PR, the list is endless, but we want to focus on the...
Building a pipeline of potential and future customers (opportunities). How do prospects get to know, like and trust you – it’s through brand building and brand awareness. This is the job of public relations. Getting people into your funnel and keeping them warm, until...
In Part One, I talked about the first two stages of the messaging roadmap, ‘awareness’ and ‘interest’ and proposed tools for delivering tailored messages, as part of a communication strategy. In this article, I complete the loop by addressing the remaining two phases,...
If you are considering outsourcing your public relations (PR), then you’ll be looking at the pros and cons of commissioning a PR consultancy over managing your reputation in house. Here are 7 reasons why you should consider outsourcing your PR: 1. Focus: The benefit...
BA = (M+C2) x (R+I)Brand awareness is the result of presenting your message consistently, in a way that is relevant, interesting and engaging to your target audience. Sounds easy right? What could possibly go wrong? Let’s break it down and have a closer look. MESSAGE...
You know that your company isn’t pulling in as much business as it could, but you don’t necessarily know why. Do people know about you and choose to do business elsewhere, or is it that they have never heard of you in the first place? For a company that services other...
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