Whilst there are more obvious marketing and PR processes to help build your brand and raise brand awareness, third party relationship building shouldn’t be overlooked. Building relationships with influencers in your industry can be a powerful way to boost your brand...
Professionals working within any communications field will know how to nurture successful relationships – as will any CEO or executive, for that matter. So, what makes Analyst Relations (AR) different when it comes to growing successful relationships with industry...
Analyst Relations (AR) has matured as a discipline over the past 10 –15 years, with most companies either employing a dedicated AR resource, or outsourcing parts of their AR programme to external parties on a strategic and/or tactical level. However, PR best practices...
We briefly touched on the difference between analyst relations and public relations in a previous post but will now examine the differences a little more closely. Our previous article concluded that there are lots of differences between AR and PR. You may be wondering...
The word ‘audit’ may sound slightly intimidating if you’re working in finance but in the case of an analyst audit, it simply indicates an in-depth piece of research into industry analysts’ perceptions of your brand and your industry. There are several important...
I may not be the only one who finds myself occasionally reminiscing about the pre-Covid era of travelling and attending industry events. It was in late spring of 2017 when I organised the first ZTEsoft (re-branded to Whale Cloud) Industry Analyst Summit in Nice. The...
During conversations with clients or prospects about an analyst relations programme and specialist skills related to an analyst relations practice, we often hear questions along the lines of, “But an analyst briefing, surely that’s like hosting a press interview?” Not...
As a tech start-up or scale-up, you may be wondering how to approach industry analyst relations (AR), a practice of relationship building in the tech industry that is seemingly (but only seemingly) the preserve of large vendors. True, you do need a strategic resource,...
When businesses want to grow their revenue, they typically turn to the age-old technique of paid advertising. Ads may have their merits, but you’re likely to be missing out on a powerful way to grow your business. Analyst relations, or AR, is a way to establish a...
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