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B2B PR Blog articles
Make the most our of your B2B PR activity.
Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
Do tell us if you’d like to have our insight on a particular subject, and don’t forget that you can pick up our free guides about event publicity or becoming an Influencer here. Please contact us if you’d like to talk about adding ec-pr to your Marketing team.
Four ways to get your news story in front of the right people
Is your website full of genius projects and exciting news stories that you think are important because they show prospects what you do and how well you do it? Hopefully, the answer is a resounding YES.So, how do you make sure the widest possible audience...
B2B PR – One small step for you, one giant leap for SEO
SEO is an integral part of your website’s development. It provides the opportunity for your potential customers – in our case, scientists, engineers and technologists, to easily locate you and in turn, increase website traffic. In my earlier blog, I highlighted the...
B2B PR – How to write a PR Brief
Writing a PR brief can be challenging and stressful but if done right, can reflect well on you when the project delivers outstanding results for your organisation. Short of time, the busy executive is tempted to put everything they know into the PR brief and leave it...
B2B PR – Let me proposition you
I attended a talk at Sea Containers House on Tuesday evening entitled BrandZ 'Spotlight on Myanmar’ (formerly Burma). The event, attended by the Myanmarese Foreign Ambassador, was promoting the country by providing a better understanding of Myanmar and specifically,...
B2B PR – A dozen ways to create a great first impression
The two most common questions I’m asked by engineers is how to manage nerves and how to make a great first impression. It all comes down to preparation and having a process. Here are twelve ways to make a great first impression for a meeting or networking event....
B2B PR – Three great tips for resizing images
With images, videos and dynamic content currently having a major contribution to the success of your posts, you need to make sure that the images you are using are the right fit, below are three tips for you on resizing images. 1. Selection is a key process - Choose...
Four must do’s for effective engagement
This time next week Southampton’s Mayflower Park will be buzzing with people as Seawork International opens its doors. Now’s the time to be finalising diaries with customers, prospects and the media before it’s too late. Here are our B2B PR tips for event publicity....
B2B PR – 24 Hours to #Infosec17
It’s less than 24 hours until London’s Olympia opens its doors for Europe’s number one information security event. So, now is the time to tick off those final tasks on your to-do list and confirm any additional meetings with customers, prospects and journalists. ...
B2B PR – Seven steps to super social networking!
With 2 weeks to go, now is the time to think about your social media strategy. Promoting your attendance through posts on Twitter, LinkedIn and Facebook can provide you with a great opportunity to get your message out, start planning now with the following top tips:...
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