Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
Do tell us if you’d like to have our insight on a particular subject, and don’t forget that you can pick up our free guides about event publicity or becoming an Influencer here. Please contact us if you’d like to talk about adding ec-pr to your Marketing team.
EC-PR is delighted to announce it has been selected as Finalists in the 2021 UK Agency Awards in the category of Best PR Campaign. Lorraine Emmett, Managing Director of EC-PR said: “To say we are delighted is an understatement. Achieving this recognition for the...
Consideration of what makes a good communication strategy should follow once you have acquired a clear understanding of why your business needs a communication strategy. If any doubt remains, our clients can attest to the remarkable impact a communication strategy...
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps:Step one: Set a benchmark for your strategic PR plan The first step in the...
Whilst there are more obvious marketing and PR processes to help build your brand and raise brand awareness, third party relationship building shouldn’t be overlooked. Building relationships with influencers in your industry can be a powerful way to boost your brand...
Professionals working within any communications field will know how to nurture successful relationships – as will any CEO or executive, for that matter. So, what makes Analyst Relations (AR) different when it comes to growing successful relationships with industry...
On international campaigns we work with our good friends across the pond at Songue PR. So, for anyone thinking about taking their brand to US here is some great advice from Co-Founder Natalee Gibson. Despite sharing a common language, similarities in US and UK PR...
Analyst Relations (AR) has matured as a discipline over the past 10 –15 years, with most companies either employing a dedicated AR resource, or outsourcing parts of their AR programme to external parties on a strategic and/or tactical level. However, PR best practices...
We briefly touched on the difference between analyst relations and public relations in a previous post but will now examine the differences a little more closely. Our previous article concluded that there are lots of differences between AR and PR. You may be wondering...
One critical success factor at the planning stage for an effective PR campaign is to identify your audience. Only by knowing the exact profile or persona of the customer or influencer with whom you are trying to connect, can you assess their habits, and identify which...
The word ‘audit’ may sound slightly intimidating if you’re working in finance but in the case of an analyst audit, it simply indicates an in-depth piece of research into industry analysts’ perceptions of your brand and your industry. There are several important...
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