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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
B2B PR – What to do seven weeks before Seawork 2016
Identify your news stories It’s seven weeks until Seawork 2016, so now is the time to start thinking about your big...
B2B PR – Five things you should know about adding video to your website
My task this week was sourcing and adding video to our website, as well as reporting back on this b2b PR blog what I...
B2B PR – Top tips to get Seawork International to work for you
It’s only 8 weeks until Seawork International, the ‘go to’ event for the commercial marine and workboat market. So,...
B2B PR – Welcome to our wonderful new adventure
Emmett & Churchman is a new business to business PR company owned by Lorraine Emmett & Liz Churchman. We fill...
How to choose the right issues to build your brand reputation
How do you select the right topics to help build your B2B brand reputation, which journalists are interested in, and that resonate with your target audience? Here is our 4-step guide to kickstart your media relations in 2023 with a flourish. Listen before you speak!...
How can PR help you to scale up a B2B business
If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...
How to write a PR strategy for your technology brand
A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
How defence companies can build their comms strategy
How to tailor a communication strategy in the defence sector Creating a communication strategy follows the exact same principles and the same steps for any company in any sector. We are firm believers in this based on our 8-step communications strategy guide. It’s our...
