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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
What does a PR agency do?
What does a PR agency do? What can a PR agency do that you can’t manage in-house? A PR agency will help your business...
International Women’s Day – Thoughts From A Female-Led PR Agency
Monday is International Women’s Day, the annual event which celebrates women, recognises female achievements, and...
How much does a PR campaign cost?
This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should...
What makes a PR campaign successful?
What makes a PR campaign successful? We can reveal there is no secret magic ingredient – a good campaign is a...
How to grow your LinkedIn reach in 2024
The LinkedIn Algorithm Insights report 2025 has been published, and we've analysed what's new. (The link opens in new tab so you can still jump back and mine all the goodness from this post as well!)Forget LinkedIn vanity metrics, focus on genuine engagement and...
Why business leadership needs to pursue a personal branding strategy
Before we begin, do you have stage fright? This is a meaningful question, because as an individual in leadership, it should go without saying that you often need to take the lead in a corporate setting. You’re responsible for doing the interviews that put your company...
What makes a successful thought leader? Why it’s not enough to write an article.
What makes a successful thought leader? If you want to be elevated to the status of thought leader in your industry, you’ve got to apply yourself to doing more than writing the odd article, you’ve got to be ready to promote your ideas to your target audience. In this...
What to know when conducting B2B PR stakeholder research
A strong B2B PR strategy takes a lot of time, effort, and knowledge, but that isn’t all. If you don’t start with the right research, your hard work may go to waste. Before you take another step and waste another dollar, make B2B PR stakeholder research your top...
