There’s lots of advice about what you shouldn’t do in this uncertain world we find ourselves in so, here’s some of my thoughts around what you can/should do. In this article, I provide some guidelines about how to make your communications in a crisis more than simply...
Adapting to new situations and communicating the right messages can ensure you stay front of mind for your customers. The last week has been strangely surreal. When #stayhome started it felt like all the gravity had been sucked out of the world. For a moment we held...
There are certain B2B PR strategies that have served businesses well for decades, like press releases and media relations. As far as these techniques will take you, most PR campaigns need a little something extra to push them over the edge and make them more...
BA = (M+C2) x (R+I)Brand awareness is the result of presenting your message consistently, in a way that is relevant, interesting and engaging to your target audience. Sounds easy right? What could possibly go wrong? Let’s break it down and have a closer look. MESSAGE...
You know that your company isn’t pulling in as much business as it could, but you don’t necessarily know why. Do people know about you and choose to do business elsewhere, or is it that they have never heard of you in the first place? For a company that services other...
Your business needs thought leadership. Read why.
Home · Case Study · Lloyds Maritime AcademyShipshape Media Engagement Lloyd’s Maritime Academy, a subsidiary of Informa Plc, offers an enormous portfolio of online training resources to maritime professionals worldwide.Lloyds Maritime Academy Case Study (brand...
Insight 2020 identified that thought leadership is a key priority for marketers, it also appears to be a bit of a sweetheart subject in the marketing press right now so I thought it would be useful to provide some insight into the ‘how’ and ‘who’ of great thought...
The turn of the decade marks a pivotal moment for Chief Marketing Officers (CMOs). According to Gartner CMO Spend Survey 2019-2020, marketing budgets are in decline, but the ongoing mandate to drive growth and innovation is putting pressure on marketers to place their...
Seven riddles to keep the little grey cells active over the holiday. If you need some help some clues are included at the base of this post in the form of icons, including a couple of red-herrings. I speak with no mouth, and hear with no ears, I have no body but come...
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