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Lorraine defines what makes a modern PR agency so much more than just press releases and little black books. Find out how integrated and strategic communications can build a strong brand presence.
Lorraine’s highlights
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up
Before you sign a contract with any PR agency, we recommend that you ask these questions first.
Ask upfront during the sales ...
How to write a communication strategy: a business guide
What is a communication strategy?
A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to ...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its ...
How much does PR cost in 2024?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, ...
Lorraine has also shared her expertise in…
- TechRadar: PR’s role in accelerating B2B tech sales
- PRCA: Brand awareness in a saturated market
- SME Today: How to craft a compelling and persuasive brand narrative … and why it matters for technology businesses.
- MarTech Series: TechBytes
Other publications:
Lorraine has contributed to PR Week and PR Moment among others.
Latest articles from Lorraine
Key Opinion Leaders vs. Thought Leaders: Understanding the Difference
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used ...
8 Key components for a powerful B2B PR strategy
In B2B marketing, a robust PR plan is essential for building credibility, nurturing relationships, and ultimately ...
Why invest in PR for long-term business growth
Why does PR matter?
Are you ready to transform your business from invisible to influential? Public Relations (PR) ...
9 Reasons why CEOs & business leaders should be active on LinkedIn
LinkedIn isn't just a networking tool—it's a platform that allows CEOs and business leaders to build their ...
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up
Before you sign a contract with any PR agency, we ...
What is a business tagline and why is it powerful for PR?
In B2B public relations (PR), crafting a brand identity that stands out amid the competition is paramount. Enter ...
Finding your tech tribe: 5 steps to identifying your ideal target audience
Identifying your ideal target audience is essential to driving growth, fostering customer loyalty, and building a ...
How to build brand presence in your target media: Why PR agencies are essential
Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved ...
Thought leader vs influencer – what’s the difference?
Distinct roles: Thought leaders offer deep expertise and innovative thinking, while social influencers drive ...
How to write a communication strategy: a business guide
What is a communication strategy?
A communication strategy outlines how you will deliver your business plan from a ...
Why you need structured PR support at trade shows
PR support at trade shows helps you to make the most of the opportunities at exhibitions to maximise your return ...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! ...
