Day two of your industry's biggest trade show. You have invested five figures in your stand, flown in your technical team and spent months perfecting the product demonstration. As you watch from across the hall, journalists walk straight past your competitors' stands...
Technology articles
The 5 worst types of LinkedIn posts (and how to fix them)
LinkedIn can be a goldmine for building professional relationships, showcasing expertise and attracting ideal clients. But scroll through your feed for five minutes and you'll encounter posts that make you wonder if the person considered, even for a moment, how it...
The top 7 LinkedIn algorithm hacks to use in 2025
There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....
9 Reasons why CEOs & executives should be active on LinkedIn
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200...
What is Tech PR? How to Choose a Tech PR Agency
What is Tech PR? Technology Public Relations (Tech PR) is the process cultivating, maintaining, and enhancing the reputation of your technology brand, business, or service. This involves crafting compelling narratives, generating positive media coverage, and...
Tech leaders: why events & festivals are the heartbeat of tech innovation
Stay sharp! Be immersed in cutting edge innovations: In a spirit of collaboration, your business can showcase, celebrate and engage with new tech innovation. Connect with fellow innovators: Be inspired by thought leaders, identify new synergies, forge networks and...
How to measure your PR efforts in 2024
Good news! Public Relations efforts can be measured and should be! Avoid the frustration of not knowing the impact of your PR campaign, and justify your PR spending against business goals. Watch our one minute video below, and then read on to find out how to measure...
Thought leader vs influencer – what’s the difference?
Distinct roles: Thought leaders offer deep expertise and innovative thinking, while social influencers drive engagement and visibility. Content focus: Thought leaders produce in-depth, strategic content; influencers create engaging, high-visibility posts. Impact...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
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