I think it’s fair to say that 2023 has been a year of the unexpected. In the wake of the pandemic, as we headed to the end of 2022, I had thought 2023 might be the year when things go back to some sort of normality. But with the war in Ukraine showing no signs of...
CEOs and business leaders should be active on LinkedIn as it serves as a crucial tool for building meaningful relationships (especially in the B2B industry), showcasing the company's values, and staying top of mind in the industry. LinkedIn is the world's largest...
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After insight and leadership, the third thing you must have to create a stand-out brand is courage. Creating a distinctive brand means taking an approach...
A thought leadership strategy requires three things: A subject matter expert who is articulate, informed and engaging, and unphased by public speaking. A well-researched opinion on a relevant, challenging issue and a clear understanding of potential solutions,...
Insight 2020 identified that thought leadership is a key priority for marketers, it also appears to be a bit of a sweetheart subject in the marketing press right now so I thought it would be useful to provide some insight into the ‘how’ and ‘who’ of great thought...
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