What is a communication strategy? A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to whom and when, as a business – uniting your voice across all materials and keeping...
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value versus your competitors. To write an effective positioning statement you need to identify your target audience, clarify your brand’s uniqueness,...
In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted in defined commercial goals and led by senior stakeholders across your business, it outlines your who, what, why, where, and when. A critical part of...
I’m here to break the news: Buyer journey content isn’t easy, quick, or dirty. One size doesn’t fit all your audience. Your customer goes through a series of steps before they buy from you. At every stage, they have different needs and wants. If your content doesn’t...
Here’s a scenario you may be familiar with: The senior leadership team at your company decides it's time for your communication team to implement a new PR Strategy they’ve been cooking up for the past month. As far as they're concerned, the campaign is ready to launch...
If there’s one thing everyone absolutely loves, it’s the satisfaction of seeing the fruits of your labour and here at EC-PR we’re no different. Now, we don’t usually write a blog about our successes, as the norm is to turn them into case studies, but we felt the...
Home · Case Study · 2iBuilding A Bolder Brand 2i is an Edinburgh-based consultancy offering assurance and testing services to large organisations who are undergoing complex digital transformations. Their client portfolio includes impressive names such as Aberdeen...
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build great brand awareness and unshakeable credibility in your target marketplace, then your ears should be pricking up right now. We need to talk about...
Consideration of what makes a good communication strategy should follow once you have acquired a clear understanding of why your business needs a communication strategy. If any doubt remains, our clients can attest to the remarkable impact a communication strategy...
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...
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