Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR) team or a PR agency. In 2023 many are wondering if crises could be averted with the use of machine learning and artificial intelligence (AI)...
Midjourney is an amazing AI tool to create images, but if you want to use it commercially then you need to understand the pros and cons. Midjourney is quickly becoming one of the most popular AI tools for generating images. It uses artificial intelligence to create...
From new clients to real-life friendships If you work in the business to business (B2B) world, you’ll know that many businesses view LinkedIn as a crucial pillar of their engagement strategy. Companies use LinkedIn to raise awareness, demonstrate their value and...
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...
Public Relations is media-neutral and concerns itself with any form of communication that nurtures and protects reputation while guiding audiences towards your desired outcome. Digital transformation has pushed the once divergent fields of marketing and PR closer...
One critical success factor at the planning stage for an effective PR campaign is to identify your audience. Only by knowing the exact profile or persona of the customer or influencer with whom you are trying to connect, can you assess their habits, and identify which...
Stay up to date with the latest insights, case studies, and PR guides.
