From new clients to real-life friendships If you work in the business to business (B2B) world, you’ll know that many businesses view LinkedIn as a crucial pillar of their engagement strategy. Companies use LinkedIn to raise awareness, demonstrate their value and...
B2B PR tools Articles
The power of the roundtable event in B2B public relations
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...
Selecting the right marketing tools for an integrated PR campaign (PESO)
Public Relations is media-neutral and concerns itself with any form of communication that nurtures and protects reputation while guiding audiences towards your desired outcome. Digital transformation has pushed the once divergent fields of marketing and PR closer...
Proven B2B PR Tools to Engage Target Audiences Effectively
One critical success factor at the planning stage for an effective PR campaign is to identify your audience. Only by knowing the exact profile or persona of the customer or influencer with whom you are trying to connect, can you assess their habits, and identify which...
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