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Lorraine defines what makes a modern PR agency so much more than just press releases and little black books. Find out how integrated and strategic communications can build a strong brand presence.
Lorraine’s highlights
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up
Before you sign a contract with any PR agency, we recommend that you ask these questions first.
Ask upfront during the sales ...
How much does PR cost in 2025?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, ...
How to write a communication strategy: a business guide
What is a communication strategy?
A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to ...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its ...
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Lorraine has also shared her expertise in…
- SME Today: How to transform the impact of your B2B marketing
- TechRadar: PR’s role in accelerating B2B tech sales
- PRCA: Brand awareness in a saturated market
- SME Today: How to craft a compelling and persuasive brand narrative … and why it matters for technology businesses
- MarTech Series: TechBytes
Other publications:
Lorraine has contributed to PR Week and PR Moment among others.
Latest articles from Lorraine
How to earn buyer trust when no one is listening
According to Sinch, 87% of customers will actively avoid buying from brands they don’t trust. And even if they do ...
Why blending in at trade shows is costing you credibility
Day two of your industry's biggest trade show. You have invested five figures in your stand, flown in your ...
Why your SLT needs to stop trying to appeal to everyone
A focused value proposition isn't limiting your growth – it's accelerating it...I've sat in countless boardrooms ...
What is B2B PR? What to expect from a B2B PR agency
Here are the most asked questions about B2B PR: what is it, what are B2B PR services, what's B2B vs B2C PR, right ...
Why brand awareness is the bedrock of a resilient lead pipeline
In the past week, I've had three separate conversations with business leaders, each with the same pressing ...
9 Reasons why CEOs & executives should be active on LinkedIn
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business ...
Thought leadership content: what works in 2025?
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see ...
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up
Before you sign a contract with any PR agency, we ...
How to humanise your tech marketing in 8 steps
Marketing teams, passionate about their technology's capabilities, frequently overlook a defining reality: even in ...
Four steps to successful integrated PR & marketing strategy
Integrated PR enables businesses to deliver a cohesive and strategic message across multiple communication ...
How to align sales and marketing: boost revenue & customer experience
Misalignment costs more than just revenue: When sales and marketing teams operate in silos, it leads to ...
The hidden power of brand marketing: beyond direct attribution
Authored in conversation with Vanessa Ashworth, Head of Marketing Communications at A-SAFEBrand marketing: a ...
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