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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Defence – Customer Magazine Case Study
Producing high-quality content that makes compelling readingRequirement Focus is the customer magazine for the BMT...
Event Publicity
Extend the shelf life and visibility of your exhibition strategy from a standard three day event to six months. EVENT...
Management Consultancy – Awareness Case Study
MANAGEMENT CONSULTANCY - AWARENESS How to achieve high coverage in specific press Requirement Communicaid helps...
PR for ambitious tech businesses: what’s best, thought leadership or comment?
What’s the best type of media engagement for your ambitious tech business: comment or thought leadership? Ambitious tech businesses with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing...
How can Analyst Relations programmes generate value for disruptive scale-ups?
We’re often approached by scale-ups looking to build awareness in the market, wondering if they’re at the right stage of their journey to be able to start talking to industry analysts. They’re unsure whether they have enough proof points to demonstrate their...
Brand Storytelling: How human is your PR?
This may seen like an odd question but... How "human" is your brand? Your business is made up of humans all the way through the supply chain. Yet when it comes to your brand, sometimes the human element is lost. No more so than when the subject matter is technically...
An effective apology – How to use B2B PR when saying sorry
Never mind saying it with flowers...brands need to work on saying sorry just with words! When corporations mess up, you hear about it in the press and on social channels but the topic often boils over due to the terrible excuses given and failure to take...
