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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Three ways to grab media attention at Infosecurity Europe 2017
The clock is ticking and there's less than 3 weeks to go until Infosecurity Europe 2017. So, you should be well on...
B2B PR – Four steps to effective media engagement
With 5 weeks to go, Seawork will no doubt bring about lots of exciting business and media opportunities. Picture the...
B2B PR – SEO for absolute beginners – the first FIVE steps
This week I was asked to look at SEO (Search Engine Optimisation) and find out what we needed to do to begin to get...
B2B PR – Three essentials to make a news splash at Seawork
The clock is ticking with only 6 weeks to go until Seawork. So, for those of you who read last week’s blog, you should...
How defence companies can build their comms strategy
How to tailor a communication strategy in the defence sector Creating a communication strategy follows the exact same principles and the same steps for any company in any sector. We are firm believers in this based on our 8-step communications strategy guide. It’s our...
The power of the roundtable event in B2B public relations
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...
How does PR fit into a marketing strategy?
It may surprise you to learn that many marketing leads are unclear as to how or where PR should fit into a marketing strategy and as a result struggle to create the business case to secure appropriate budget approval. Most marketers would like to be proactively...
PR for ambitious tech businesses: what’s best, thought leadership or comment?
What’s the best type of media engagement for your ambitious tech business: comment or thought leadership? Ambitious tech businesses with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing...
